Effective April 30, 2018
Types of Information We Collect Online
The types of Personal Data that we may collect while you use the Cepheid Sites are described in this section and include both information that you provide to us and information that we collect automatically when you use the Cepheid Sites.
Information You Provide
You do not have to register for a service or program to receive much of the information available through Cepheid Sites. However, some of our content is available only to registered or identified users and will require you to set up a profile or provide specific information about yourself in order to provide you the service.
Personal Data You Provide When Visiting Cepheid Sites
Cepheid collects Personal Data that you provide on Cepheid Sites, for example, when purchasing a product, to receive marketing products and information, contact Cepheid customer service, or respond to Cepheid questionnaires or surveys. This could include:
- Contact Information such as your name, address, phone number, or email address
- Registration information such as a username and password
- Remuneration information when you provide a service to Cepheid in your capacity as a healthcare professional
- Employment, education and other background information when you inquire about employment with Cepheid
- Payment information (such as banking information, payment card number, expiration date, delivery address, and billing address)
- Content you may provide (for example, when you complete our Online Contact Form or submit other information).
Personal Data You Share During Other Interactions with Cepheid
You may contact Cepheid to ask questions, discuss your concerns, or report issues regarding our products. If you communicate with or request information from Cepheid, you may be prompted to provide your contact information as well as any Personal Data that is relevant to your request.
Information That May Be Collected Automatically
When you use the Cepheid Sites, we also may collect certain usage and device information automatically as described below.
We may record the Internet Protocol (“IP”) address of your computer or other electronic device when you visit the Cepheid Sites. An IP address identifies the electronic device you use to access the Sites, which allows us to maintain communication with your computer as you move about Cepheid Sites and to customize content.
Cookies and Other Tracking Technologies
We also collect information about your use of Cepheid Sites through tracking technologies such as cookies and web beacons. A “cookie” is a unique numeric code that is transferred to your computer to track your interests and preferences and to recognize you as a return visitor. A “web beacon” is a transparent graphic image placed on a website, e-mail or advertisement that enables the monitoring of things such as user activity and site traffic. These technologies help remember your preferences and allow us to bring you the content and features that are likely to be of greatest interest to you on the basis of “clickstream” data that shows your previous activities on Cepheid Sites.
To learn more about cookies and other tracking technologies, including how to disable them, please visit http://www.allaboutcookies.org/. Please note that some cookies are essential to the functioning of our websites and deleting or disabling them will reduce the site’s functionality.
Some Cepheid Sites are available either as mobile applications or mobile sites that you can use on your mobile device. If you use a mobile device to access and use the Cepheid Sites, we may collect the following mobile-specific information in addition to the other information described above: device or advertising ID, device type, hardware type, media access control (“MAC”) address, international mobile equipment identity (“IMEI”), the version of your mobile operating system, the platform used to access or download the Cepheid Site (e.g., Apple, Google, Amazon, Windows), location information and usage information about your device and your use of the Cepheid Sites.
Information Collected from Other Sources
We may combine information about you from a visit to one Cepheid Site with information about you from visits to other Cepheid Sites. We may also combine information about you that is collected through the Cepheid Sites with information that we have collected offline, as well as with information provided to us by third parties, such as third-party list providers.
How We Use Your Information
We use your Personal Data to provide you the products and services you request, communicate with you, improve your experience on the Cepheid Sites, generally improve our products and services and for other internal business purposes. These uses may also include the recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction of Personal Data. The Personal Data we collect about you may be stored for six years following the most recent interaction we have had with you, after which point it will be archived only for so long as reasonably necessary for the purposes set out above, in accordance with applicable laws.
Providing Products and Services You Request
If you choose to purchase a product or receive our services, we use the Personal Data that you provide through Cepheid Sites to manage your orders and invoices, to process payments, to respond to your questions, provide you the services you request and offer an optimal customer experience.
You may also receive marketing information from Cepheid and related affiliates, such as offers regarding Cepheid related products or services, invitations to participate in surveys about our products, or notifications about special promotions. In such cases, we will use your contact and other Personal Data to send you marketing information.
Customized User Experience
Business and Product Improvement
In order to discover new facts that could help Cepheid better understand customer needs and help improve, develop, and evaluate product, services, materials, and programs, Cepheid analyzes the information that you have provided. For these purposes Cepheid does not use information that can directly identify you.
Website Analytics and Improvement
We may use the information that you provide and the information we collect automatically about your use of the Cepheid Sites to monitor user traffic patterns and preferences for site improvement, analytics and optimization.
Legal Basis for Processing
Under European data protection laws, Cepheid must have a legal basis to process your Personal Data. The legal basis that applies in a particular instance will depend on which of the specific purposes described above Cepheid is processing your Personal Data:
- In certain cases, Cepheid may ask for your consent to collect and process your Personal Data. Should you choose to provide your consent, you may later withdraw your consent by contacting us as described in the “Your Privacy Choices” section below. Please note that the withdrawal of consent will not affect processing which has already occurred.
- In other instances, the processing of your Personal Data may be necessary in order to comply with an applicable law or regulation or for the performance of a contract to which you are subject. You may not be able to opt-out of this processing, or your choice to opt-out may impact our ability to perform a contractual obligation otherwise owed to you.
- In still other instances, Cepheid may process your Personal Data based on Cepheid’s legitimate interests in communicating with you about our products and services, and about scientific research and educational opportunities. You have the right to opt-out of all such processing of your Personal Data. You may do so by contacting us as described in the “Your Privacy Choices” section below.
Information We Share
We only share your Personal Data with third parties as described below. We do not sell or rent Personal Data to third parties for their own marketing purposes.
Affiliates, Vendors and Suppliers
We may partner with other companies to provide you with content or services on a joint or “co-branded” basis. At a co‑branded site, you will see both the Cepheid logo and the logo of the co-branding partner displayed on your screen. You should read the individual privacy policies of our co-branding partners, as they may differ in some respects from ours. Reading these policies will help you make an informed decision about whether to provide your information on a given website.
If you contact Cepheid regarding your experience in using one of our products, we may use the information that you provide in submitting reports to the designated government regulatory authority, as required by law.
Legal Rights and Obligations
In certain limited circumstances, Cepheid may need to disclose your Personal Data in order to comply with a legal obligation or demand, such as to comply with reporting obligations to our governing regulatory authorities regarding the safety of our products, or in connection with the sale or transfer of one of our product lines or divisions, which includes the services provided through one or more of the Cepheid Sites. In such instances, we will take measures to protect your Personal Data to the extent possible. We also reserve the right to use Personal Data to investigate and prosecute users who violate our rules or who engage in behavior that is illegal or harmful to others or to others’ property.
Change in Organization
Cepheid does not knowingly collect or use any Personal Data directly from children on Cepheid Sites (Cepheid defines as “children” as minors younger than 18). We do not knowingly allow children to order our products, to communicate with us, or to use any of our online services. If you are a parent and become aware that your child has provided us with information, please contact us using one of the methods specified below, and we will work with you to address this issue.
Your Privacy Choices
You have the right to see and get a copy of Personal Data about you that we maintain as well as to ask us to make corrections to inaccurate or incomplete Personal Data about you. You may have the right to receive data you have provided to us in a machine-readable format and to transmit that data to another data controller. You may also request the erasure of your Personal Data or the restriction of its processing, or object to the processing of Personal Data about you. To seek access to your Personal Data, file a concern, complaint, or request for correction, or to opt-out of particular programs, please contact our Privacy Office by clicking on the “Contact Us” link on the Cepheid Site you are using, by using the Cepheid contact information on the Cepheid mobile application you are using, or by emailing us at email@example.com. You may also send a letter to the following address:
Attn: Privacy Office
904 Caribbean Drive
Sunnyvale, CA 94089 USA
For more information about your privacy rights, or if you are not able to resolve a problem directly with us and wish to make a compliant, contact your local data protection authority, if applicable.
In all communications to Cepheid, please include your email address, the website address or mobile application to which you provided Personal Data (e.g., www.cepheid.com), and a detailed explanation of your request. If you would like to delete, amend, or correct your Personal Data and are contacting us by email, please put “Deletion Request” or “Amendment/Correction Request” in the subject line of the email. We will respond to all reasonable requests in a timely manner and may need to further confirm your identity in order to process certain requests.
Cepheid maintains reasonable technical, administrative and physical controls to secure any Personal Data collected through the Cepheid Sites. However, there is always some risk that an unauthorized third party could intercept an Internet transmission, or that someone will find a way to thwart our security systems. We urge you to exercise caution when transmitting Personal Data over the Internet, especially financial-related information. Cepheid cannot guarantee that unauthorized third parties will not gain access to your Personal Data; therefore, when submitting Personal Data to Cepheid Sites, you must weigh both the benefits and the risks.
Third Party Sites and Social Media Plug-ins
Accessing Our Sites Globally
Notice to California Residents
Subject to certain limits under California Civil Code §1798.83, California residents may ask us to provide them with:
(1) a list of certain categories of Personal Data that we have disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year, and
(2) the identity of those third parties
To make this request, California residents may contact us at firstname.lastname@example.org.