This California Consumer Rights Notice (“Notice”) supplements our Privacy Notice (“Privacy Notice”) by providing additional information about how Cepheid and its affiliates and subsidiaries, a full list of which can be located here (collectively, “Company,” “we,” “our,” and “us”) process Personal Data relating to California residents that is subject to the California Consumer Privacy Act, as amended from time to time (“CCPA”). We strongly encourage you to read in full our Privacy Notice in addition to this Notice. In the event of a conflict between the Privacy Notice and this Notice, the Notice shall control with respect to our processing of Personal Data relating to California residents that is subject to the CCPA, otherwise the Privacy Notice shall control.
Under the CCPA and for the purpose of this Notice “Personal Data” is any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household, as defined in the Privacy Notice. Personal Data includes, but is not limited to, the following if it identifies, relates to, describes, is reasonably capable of being associated with, or could be reasonably linked, directly or indirectly, with a particular consumer or household (California Consumer Privacy Act Section 1798.140(v)):
Personal Data does not include information that is deidentified or aggregate information. Nor does it include Publicly Available information. Publicly Available information is information lawfully made available from federal, state, or local government records, or information that a business has a reasonable basis to believe is lawfully made available to the public by the consumer or from widely distributed media; or information made available by a person to whom the consumer has disclosed the information if the consumer has not restricted the information to a specific audience. Publicly available does not mean biometric information collected by a business about a consumer without the consumer’s knowledge.
See the section of the Privacy Notice entitled “General Categories of Personal Data We Collect” for more information about the types of Personal Data we collect and about the sources from which we obtain Personal Data. This section includes types of Personal Data that may be considered “sensitive” under the CCPA (“Sensitive Personal Data”).
See the section of the Privacy Notice entitled “General Categories of Personal Data We Collect” for more information about the business and commercial purposes for which we collect, use, and disclose Personal Data, including Sensitive Personal Data. See the section of the Privacy Notice entitled “Data Retention” for more information about retention practices.
See the section of the Privacy Notice entitled “General Categories of Personal Data We Collect” for more information about the circumstances in which we disclose Personal Data and the parties to whom we disclose such Personal Data. As described in the Privacy Notice, we disclose Personal Data relating to California residents for various business purposes to the Company’s entities and Third Party Service Providers that process such Personal Data on our behalf, including the following:
|Categories of Personal Data that we Disclosed for Business Purpose|
|Identity and Contact Information|
|Commerical and Finacial Information|
|Professional and Education Information|
You may have the right under applicable law to:
Before we can begin to process your request, we must first verify your identity. We will use the following points of information for our verification process:
Requests made for categories of information about you requires that we verify your identity using at least two points of information listed above.
Requests made for specific information requires that we use at least three points of information listed above. Additionally, you will be required to provide a document signed under penalty of perjury affirming that you are the consumer who you are making the information request about.
For requests made for the deletion of information we will require two or three of the points of information above, depending on the sensitivity of the information requested to be deleted.
To exercise your rights under the CCPA, you can contact us by:
We will not unlawfully deny you goods or services or discriminate against you for exercising your privacy rights.
Requests made by a California resident’s proxy will follow the same Verification Process as above. If you are submitting a request through a proxy, the proxy must provide documentation proving they have your permission.
We do not sell or share your Personal Data, including Personal Data of minors under the age of 16, with third parties for any purpose other than to provide services to you, and which are in line with our Privacy Notice. To exercise your right to opt-out click here.
Certain types of Personal Data are exempt from the CCPA. If you submit a request regarding your Personal Data, and in our sole opinion we believe that your Personal Data is either in part or in whole exempt from the CCPA we will inform you as such. Examples include Personal Data that is processed under the following laws or obligations:
For a full list of the exemptions please visit California Consumer Privacy Act Section 1798.145.
For more information about your privacy rights, or if you are not able to resolve a problem directly with us and wish to make a compliant, you can contact the California Attorney General.
If you have any questions about this Notice or our data practices, you can write to us at:
Attn: Privacy Officer
904 Caribbean Drive
Sunnyvale, CA 94089 U.S.A.
Alternatively, you can email us directly at email@example.com.
From time to time we may change this Notice. The most updated copy will be found on our website. Please check our site periodically for updates.