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Cepheid
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July 09, 2025
TECH AND DISEASE TRENDS
Article
Forward Throttle: Cepheid Celebrates the Cepheid Bike
This Mainstay of the Cepheid Brand Symbolizes Art, Tech, and PCR Innovation
This year, we are celebrating the 14th anniversary of the Cepheid Bike, a mainstay of the Cepheid brand: a specially customized road bike that represents the cutting-edge, innovative, and elegant design of Cepheid technology.
The bike was designed as a tribute to Cepheid’s GeneXpert system: The color palette on the frame, seat, tank, fenders, wheels, and exhaust perfectly matches the GeneXpert system.
The bike’s exhaust was designed to resemble a jet engine, highlighting the speed of our systems. DNA is often referred to as a 'chain,' so the blue bike chain was another brilliant touch.
The custom road bike was designed and built by Paul Jr. Designs, a company dedicated to pushing the limits of creativity beyond motorcycles for some of the world's most iconic brands. The partnership between Paul Jr. Designs and Cepheid was a first in the medical diagnostic industry.
Cepheid’s then CEO, John Bishop, an experienced motorcycle rider himself, knew what was needed in this collaboration of Art and Innovation: a sophisticated, modern bike that would capture the Cepheid brand and highlight our innovative technology. And for that, the partnership made sense.
The bike was unveiled in a highly anticipated event entitled “Art Meets Innovation” at the AACC/ASCLS (now ADLM) show in Atlanta, GA, on July 26, 2011. The excitement was even captured within industry publications. Drawing a massive crowd, the unveiling became the talk of the show, with a palpable buzz that lasted throughout the week. For those unable to witness the live unveiling, the bike was proudly displayed on a rotating platform for the hundreds more drawn to Cepheid's booth.
As a unique dual reveal, Cepheid also unveiled 5 new diagnostic systems at the event— also an industry first. The bike then went on tour to various scientific meetings across the nation, from Wichita, KS, St. Louis, MO, Sturbridge, MA, to Portland, OR, and Charlotte, NC. The events featured the newly launched GeneXpert system as well as the Cepheid Bike.
The details and specifications of the Cepheid Bike are outlined below, which highlight six key features of the bike that represent features of the GeneXpert system.
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