In order to kick off PJD's latest project Junior invites Cepheid to conduct a staph test... on Mikey.
Cepheid was planning a major unveil of it's redesigned GeneXpert® Systems at a large industry tradeshow. To help make the unveiling the 'must-see' event of the show, and theme a subsequent roadshow, we reached out to Paul Jr. Designs to build an epic bike that was as cutting edge, innovative, yet elegant as our technology.
From the beginning, Cepheid Chief Executive Officer John Bishop knew what was called for in this collaboration of Art and Innovation: A sophisticated, modern bike that would capture the Cepheid brand and highlight our innovative technology. And for that, only one partnership made sense.
One important part of this unique collaboration was in the promotion of the unveiling event. Read more about that by visiting Behind the Scenes.