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Friday, December 23, 2016 Written by Jared Tipton, Senior Director of Corporate Communications, Cepheid

Xperience Cepheid — Everywhere

Cepheid is talking mobile. Not the LOL, IMHO, and OMG kind of mobile talk. We’re talking road trip here — and our incredible new Mobile Xperience Center. We’ve taken our entire family of industry-leading GeneXpert® Systems, from the portable GX-I to the high-throughput Infinity-80, and put them into a one-of-a-kind experience on wheels.

Beginning this year, we’re bringing our unique story directly to you. Throughout the country, Xperience Center guests will now have the opportunity to interact with Cepheid’s most innovative products — right at their institution doorstep.

The Mobile Experience Center is a major new customer experience,” said David Freestone, Executive Director of Systems Marketing. “With the ability to physically interact with our GeneXpert Systems first-hand, customers can see for themselves how our solutions are improving efficiencies and reducing overall costs in healthcare institutions worldwide.

Modern, sleek, and fun, Cepheid’s Mobile Xperience Center officially kicked off its North American tour at the 2012 AACC/ASCLS show in Los Angeles this July 17–19. There, the Xperience Center was on full display within Cepheid’s booth, where attendees were treated to more than Cepheid’s newest GeneXpert Systems.

For the first six months of our Xperience Center tour, the now-famous Cepheid chopper — designed and built by Paul Jr. Designs for Discovery Channel’s American Chopper TV show — will also be on display within our Mobile Xperience Center,” continued Freestone. “It will then make way for our new addition to the GeneXpert family, the Infinity-48s, and find a permanent home at our Customer Xperience in Sunnyvale, CA.

If you would like to have the Mobile Xperience Center visit your institution, email us today at: This email address is being protected from spambots. You need JavaScript enabled to view it.. And be sure to follow the Mobile Experience Center at www.cepheidinnovation.com and via Twitter at @CepheidNews.